Targus and Hyper Bet on Unified Leadership With Bryan Livingston at the Helm

Leading tech accessories companies Targus® and its Silicon Valley subsidiary Hyper® have announced the promotion of Bryan Livingston to Senior Vice President of Global Sales and Marketing. This leadership move marks an important step toward unifying global sales and marketing strategies across both brands, setting the stage for accelerated growth, stronger customer engagement, and expanded market presence.

A Strategic Promotion in the Tech Accessories Industry

Targus and Hyper are two well-established names in the technology accessories market. Targus is recognized worldwide for its laptop bags, docking solutions, and mobile computing gear, while Hyper has built its reputation on innovative and design-forward products aimed at creators, professionals, and mobile consumers.

By elevating Livingston to lead both brands’ sales and marketing efforts, the companies are signaling a stronger commitment to consistency, alignment, and long-term customer value. The move comes at a time when the tech accessories sector is becoming increasingly competitive, with heightened demand for products that combine reliability, style, and innovation.

Bryan Livingston’s Career and Achievements

With more than two decades of leadership experience in consumer electronics, IT services, and manufacturing, Livingston is well positioned for this new role. He has spent much of his career managing large-scale partnerships with global OEM leaders such as Dell, Lenovo, HP, and Acer, helping to expand product reach across multiple markets.

Since joining Targus in 2021 as Vice President of Sales, Alliance, Livingston has been responsible for driving strategic growth through partnerships. His leadership has already strengthened Targus’ market positioning, and his track record of delivering results made him a natural choice for this expanded responsibility.

Before joining Targus, Livingston worked across various global companies in the consumer electronics space, building expertise in B2B, enterprise, retail, and e-commerce. His depth of experience, particularly in strategic alliances, gives him the tools needed to lead unified global operations for both Targus and Hyper.

CEO’s Endorsement of the Appointment

Mikel H. Williams, President and CEO of Targus and Hyper, praised Livingston’s promotion, highlighting the importance of unifying sales and marketing in today’s fast-changing environment.

“We’re thrilled to have Bryan Livingston as our unified leader to drive our global sales and marketing strategy,” Williams said. “His exceptional track record and deep market expertise will be instrumental in fostering alignment as a global team, driving customer engagement, strengthening alliances, and fueling growth in an ever-changing market.”

Targus: A Global Leader in Tech Accessories

Founded more than 40 years ago, Targus has become one of the most trusted names in laptop cases, docking stations, and mobile technology solutions. Its mission is to carry, protect, and connect technology everywhere. Today, the company supports professionals and businesses worldwide with innovative products designed to simplify and secure how people work and travel.

Laptop Cases & Protection: Targus is a market leader in laptop protection, with standout innovations like the Dome Protection System™, eco-friendly EcoSmart® cases, and checkpoint-friendly designs that help travelers move quickly through airports.

Docking Solutions: The company is also a global leader in universal docking stations, with more than three million units deployed in 12,000 organizations worldwide. Over 90% of Fortune 1000 companies rely on Targus docking solutions, underlining its reputation for enterprise-grade reliability.

Global Reach: Headquartered in Anaheim, California, Targus operates in 24 offices and distributes products to more than 100 countries, demonstrating a strong international footprint.

Hyper: Silicon Valley Innovation for Creators

Founded nearly two decades ago, Hyper has built a loyal following with its award-winning line of mobile and desktop accessories. Known for stylish and functional products, Hyper specializes in power, connectivity, and mobility solutions that resonate with creative professionals, innovators, and tech enthusiasts.

From portable chargers to sleek USB-C hubs and docking solutions, Hyper combines cutting-edge technology with design appeal—making it a strong complement to Targus’ established reputation in enterprise and B2B markets.

Why This Promotion Matters

The promotion of Bryan Livingston is more than an internal shift—it’s a signal to the market. By placing both Targus and Hyper’s sales and marketing under unified leadership, the companies are looking to:

• Deliver consistent global messaging across both brands.
• Enhance customer experiences by aligning strategies and solutions.
• Drive operational efficiency across regions and business units.
• Expand opportunities for strategic partnerships with major tech players.
• Accelerate growth in both enterprise and consumer markets.

This unified approach allows Targus and Hyper to combine their strengths—Targus’ long-standing trust in enterprise technology and Hyper’s design-driven appeal—to better serve a wide spectrum of customers.

Challenges and Opportunities Ahead

Livingston’s expanded role will not be without challenges. The tech accessories market is highly competitive, with new entrants constantly pushing prices down while established brands strive to innovate. At the same time, customer expectations are evolving—enterprise buyers demand sustainability and reliability, while consumers seek sleek, design-forward solutions.

Balancing these priorities will require careful strategy. Livingston’s experience in building OEM alliances and navigating both B2B and consumer markets suggests he is well prepared to meet these challenges. If successful, he will help the brands not only defend but expand their leadership in the industry.

The promotion of Bryan Livingston to Senior Vice President of Global Sales and Marketing at Targus and Hyper underscores both companies’ commitment to unified leadership, customer value, and growth. With Targus’ heritage as a global leader in laptop cases and docking solutions and Hyper’s reputation for innovation and creativity, the two brands are better positioned than ever to capture opportunities in a dynamic, fast-moving tech landscape.

As the industry continues to evolve, Livingston’s leadership will likely play a pivotal role in shaping how Targus and Hyper present themselves to customers, partners, and the global market.

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